The On the Right Track Program is an initiative of the Childhood Brasil, which aims at mobilizing governments, companies, and third-sector organizations to confront, in a more effective manner, child and adolescent sexual exploitation on Brazilian roadways.
Sexual exploitation occurs when adults use children and adolescents for commercial purposes. It is a serious breach of rights, almost always regarded as an issue exclusively for law enforcement to handle as opposed to a problem that must be confronted by society as a whole.